The North Face

North Face jackets, like bicycle helmets and scuba gear, are practical in specific times and places. North Face is comfortable when camping or hiking. Yet when you wear your boring, generic North Face jacket to the store, or to a restaurant, or a party, you are sending a message to the world: "I don't care about fashion. I have a North Face jacket, and probably some Uggs, and probably some sweatpants, and I have given up on the concept of personal style. I am only out to please my boyfriend, who only wants to see me naked anyway." Is that the message you want to send?

Come now, women have a whole universe of awesome jackets to choose from when it gets cold. How about a button-up military sweater?